Volkswagen Kunstkalender

The Kunstkalender was an exciting and challenging project. My goal was to create a design that encourages the viewer to explore its details – the complete opposite of boring. I wanted the workers to feel a sense of energy when they open their laptops in the morning. Design: The black background doesn’t overwhelm you in the morning and makes the colors stand out even more. Overall, I aimed to place the VW cars in a young, modern, racing vibe – a setting that is often not associated with Volkswagen.